Lakefly Writers Conference: Focus on Social Media

Even authors who have contracts with traditional book publishers are expected to have a presence on social media as a tool to attract readers and sell books. Social media is even more important for those who strike out on their own via self-publishing or use a hybrid publishing company.

While several Lakefly programs incorporate the use of social media, two programs are specifically designed for writers who want to enhance their online presence in an effective manner that will result in establishing a relationship with readers and increasing sales.

Rex Owens

Wisconsin author and most recently, a presenter at Untitled Town Book and Author Festival, Rex Owens has blogged weekly for years. How to Create a Successful Blog, he will share he’s learned along the way, including the mechanics of blogging and creating content for your blog. Questions will be welcomed!

Jill Swenson, of Swenson Book Development, has noticed recent changes in the social media landscape and will share their significance during Everything You Thought You Knew about Social Media Marketing is Now Wrong. 

 With all the modifications to Amazon, Facebook, Goodreads, Twitter, Google, et al, authors need to rethink what were considered best practices for marketing books. This presentation will highlight some of the most significant changes, discuss ways to protect your privacy and intellectual property, and present tried-and-true and new techniques for building your audience platform and marketing your book.

The Lakefly Writers Conference will be held May 11-12 at the Oshkosh Convention Center. Cost is $75 and includes lunch on Saturday. For more information or to register, please visit https://www.lakeflywriters.org/

The event is sponsored by the Oshkosh Public Library in partnership with the Oshkosh Area Writers Club.